John (Paul John) is one of the few single malt distilleries in India along with Jagdale Industries\u00a0 (Amrut) broke the glass ceiling literally by competing against its Scottish snobbish opponents and winning accolades !\u00a0 Who John you ask? Let me jog your memory. Remember Original Choice whiskey (and of course their strange ads?). Did you know Original Choice was one of the highest selling whiskeys in India? These were before the days when single malt became mainstream and only the cattle class was available to the middle order.<\/p>\n
John Distilleries is based out of Goa. They make the popular Paul John single malt whiskey in different variants such as Bold, Brilliant & Edited. The Bold is my personal favourite for its slight peatiness.\u00a0 \u00a0They have also launched some higher segment variant like Kanya which is retailing for Rs. 16000 – Rs. 20000.\u00a0 It has amazing notes of honey, peach… err we are digressing I think. Lets do the tasting in another post. This post is all about the Nirvana.\u00a0 \u00a0Retailing for Rs. 2000 in Bangalore (lower in Goa) this is one of the best competitions I have seen in a while. Single malt , which is an epitome for luxury, oppulence and complete snobbishness has now been made accessible to the middle classes with this price and why not. A thing of beauty should be enjoyed by all right?<\/p>\n
The launch was organized by SMAC India- Single Malt Amateur Club<\/a> (SMAC)and was a fun event with a blind test to guess the Nirvana from three different whiskeys.<\/p>\n